SUP – the joy of movement for an active life
What is SUP?
SUP stands for stand up paddleboarding and is one of the fastest-growing water sports in Sweden and the Nordics. It’s a simple, fun, and versatile activity for children, adults, and seniors – whether you're seeking exercise, relaxation, or adventure on the water.
Paddling SUP in Sweden: perfect for lakes, archipelagos, and coasts
Sweden is a SUP paradise. With thousands of lakes, rivers, and coastal areas, there are endless opportunities to experience nature from a new perspective – standing. A tour on mirror-calm water at sunrise or sunset is an unforgettable experience. Here you'll find SUP boards for lakes, archipelagos, and open sea.
SUP is a full-body workout
Paddling SUP strengthens both body and mind. You train balance, core strength, mobility, and endurance – without strain. The movements are gentle, making SUP ideal for rehabilitation, injury prevention, and low-intensity exercise.
SUP is a family activity
A SUP board has room for both laughter and stillness. It’s a fantastic way to spend time together while building water confidence, balance, and a sense of security. Kids, parents, grandparents – SUP is a cross-generational sport.
Nature experiences on a SUP
No paddle tour is ever the same. With a SUP, you can reach places other vessels can’t – near the reeds, along rocky edges, or straight into tranquility. Stand up paddleboarding is a way to experience nature slowly, mindfully, and with your whole body.
Getting started with SUP: Kona Sports helps you begin
We offer SUP boards for beginners, fitness, and touring – carefully selected for quality and performance. Our experts are happy to answer your questions about paddling technique, board selection, accessories, and safety. We’ve been testing, paddling, and developing SUP for over 15 years.
Windsurfing: freedom, power, and balance
Want more speed and excitement? Try windsurfing! With Kona One – our one-design class – you get a board and sail that work in all wind conditions. Windsurfing